LifestyleDesignUnleashed

photo credit: pfala

After the preablea week or two ago it’s now time to delve deeper into this exciting project. If you cast your mind back you will remember that we’re going to go on a journey together as I show you a very, very simple way to earn some money on the internet.

Remember that the goal here is just to get you to build a few simple websites, a process that will only take you a few days in total, that will draw in visitors and earn you a little money on the side.

The goal is *not* to enable you to retire from your job but rather to simply help you to prove to yourself and your family that you *can* make money online while teaching you some essential skills along the way. This project should also provide you with a small income which you can reinvest over the next few months into your main lifestyle business which we will be covering in great depth in the forthcoming months.

I just want you to earn your first few dollars online – that’s it.

With that said, and the basic ideas outlined in part 1, let’s crack into the project in more depth so that you can actually start taking some practical steps to getting this project under way.

The Concept

The concept of this simple system is that we are going to build a number of tightly-focused niche websites, each with only 5-20 pages of content. Because these are small sites they can be a little hit-and-miss in their results so I suggest that you aim to build a reasonable number – between 5 and 10 is ideal – to give yourself the best possible chance of success here. The sites are quick and easy to build so it shouldn’t take long at all and I regularly build 5-10 sites in less than a day once I have my content created (which we’ll cover in the future).

Each of these sites is only going to receive a tiny number of visitors each day (think 5-20 unique visitors per day) but are all going to be highly targeted and therefore should make us some money.

What we’re going to do is to focus on promoting physical products as an affiliate. By physical products I mean the sort of stuff that regular shops sell – cupboards, bike helmets, thermal gloves and so on. We’re going to target people who are specifically looking to spend money on such a product before helping them to make a purchase and into the bargain making us some easy money.

Picking Your Niches

We don’t want to compete with the big boys with these little mini sites, instead we want to pick the low-hanging fruits. We want to target specific keyword phrases that probably aren’t worth most large companies aiming for.

The easiest way to pick your 5-10 niches for your 5-10 sites (one niche per site) is to simply go shopping in your local town or city. Just walk around and look at everything that is being sold. Take a notepad and jot down ideas as you go.

Examples might be sandwich toasters, gas barbecues, insect repellent, hair dryers, tea pots, electric showers, chainsaws, door mats, iPhone cases, Eminem posters and so on.

All actual, physical products that people buy.

There are a few tips when it comes to taking down your ideas and deciding on exactly which ones you will use to create your sites around…

1) Avoid Trademarks

I wouldn’t target phrases like “morphy richards kettles” or “ford car stereos” for my main keyword phrase. There is a chance that if you buy a domain name with that trademark in you could get into trouble.

2) Think Niche

When it comes to choosing your topics, think of tight niches. Small numbers of people looking for a specific product. So I wouldn’t focus on just chainsaws for example but I would look for a sub-niche like “cheap chain saws” or “small chain saws”. We want the people who find our sites to be highly targeted and focused on exactly what we’re promoting.

Keyword Selection

Let’s assume by now that you’ve chosen your ten niches. As an example, one might be soldering irons. This niche is probably specific enough without having to break it down further by building a site specifically about a type of soldering iron.

When it comes to the main page of your website you’re going to target the phrase “buy a soldering iron”. This means you ideally want a domain name with this phrase in it. BuyASolderingIron.com would be perfect. The same domain with a .net or .org ending would also be fine. Or you could add a word onto the end of the phrase to get BuyASolderingIronOnline.com or suchlike.

By targetting that exact phrase you’re going to draw in the few people each day who actually want to buy such a product online. They’re probably not doing research but are sitting there, credit-card in hand looking to spend some money. And having the keyword phrase in your domain makes it easier for you to rank for that phrase.

So you know your main keyword phrase for each of your websites now and you know what your domain names for each should be. The only thing left to do is to decide on what the inner pages of your website are going to be about. And the answer is subtopics of your main phrase.

For this we use the Google Keyword Tool. You type your product type in (“soldering irons” for example) and see what other suggestions Google offers up. Ideally here we want to look for brand names of different soldering irons that people are searching for. Each one we find becomes a secondary keyword phrase that we will build a separate page for on our site. Typically 5-10 of these pages is sufficient so just go for those with the highest number of monthly searches.

Looking at the results from Google we would pick phrases such as “weller soldering irons”, “hakko soldering irons” and “magnum soldering irons” as topics for the pages of our site. Including these brand names on our pages should be fine as they won’t be part of our domain name. And someone searching for the phrase “buy a hakko soldering iron” is what we call a highly targetted individual, highly likely to make you some cash.

By this point then we have found the topics for each of our sites. We have selected a primary keyword phrase for each and have decided on the keywords for the pages of our site.

Next we need to register those domains and set up some web hosting so we can actually get working on building our sites.

Register Domains

I personally use GoDaddy to register my domains. Having tried literally hundreds of domain registrars and web hosts over the years I strongly recommend you follow my suggestions which will make life easier and cheaper for you than trying an “unknown” company.

So visit the GoDaddy site, site up for an account and then do a search for the domain names you want. Remember the domain should take the form of, in order is desirability:

1) BuyA[NicheProductType].com
2) BuyA[NicheProductType].org or BuyA[NicheProductType].net
3) BuyA[NicheProductType]Online.com

Personally if all those options are gone I drop the site idea and generate another one until I have my domains registered.

Buy Web Hosting

For web hosting I use HostGator as they are very cheap, highly reliable and you can host unlimited domains with them so we can build all our websites on this one account and only pay one small monthly sum, rather than paying hosting for each of our sites in turn.

As some of your sites will be successes and some will likely be failures it makes sense to keep our costs as low as possible to maximize your chances of making a profit. No point paying $10-20 a month to host a site that doesn’t make you any money.

That’s it for this section. I would encourage you to follow the steps and choose your niches, select all your keywords, buy your 5-10 domains and buy your web hosting so that you are taking positive steps towards earning your first dollars online. In the next part we’re going to look at actually setting up your websites, before examining the simplest way to create content for your sites and how we’re going to market your sites and make money from them.

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