LifestyleDesignUnleashed

photo credit: Lori Greig

In early July a new book is going to be published which will feature contributions from a number of writers. As you can guess from the title of this post I’ll be one of them.

Now this isn’t a book about internet marketing or lifestyle design it’s in another niche in which I am active and furthermore it’s an old-fashioned print book that is being produced by a major publisher and should have considerable reach.

How Did I Get Into A Print Book?

I know few people who have spent years trying to get their books, articles and short stories published as a book so they can admire their work in the book store (and also hopefully earn some royalties into the bargain). I’m not one of those people. I have ideas for books but I haven’t got around to pursuing them yet so this experience has all come as a bit of a bonus really.

A short while ago I was contacted out of the blue by one of the guys putting the book together to say that (a) he liked my blog, (b) he thought a few of my articles would fit perfectly into the context of his book and (c) could he republish them if he fully credited me for my writing?

Of course, without hesitation I said yes.

So was I out there finding an agent? Was I touting to publishers? Had I worked long and had on a book proposal? No, I was just going about my thing, writing the best content I could and then promoting it to my niche. The publishing offer came to me.

Take Home Points

1) Create the best content you possibly can because sooner or later you might have an experience like this.

2) Promote your site and your content effectively so that it can be easily found – doing so increases the chances of your content being shared around the net and influential people setting eyes on your work.

3) Make it easy to contact you. Over the years I have been contacted through my websites with a number of offers. These have included free products to review on my sites, guided tours, some consultancy work for a major TV company and now some of my writing getting published in a print book. Ensure your site offers a number of ways to contact you, make your contact page easy to find and check the emails/tweets you get on a regular basis.

How Much Am I Getting Paid?

The offer I received was a one-off payment for the rights to use my work in print. I’m not going to divulge the exact amount but it’s not a lot. Equally as the articles were already written it was really “bonus” money as all I had to do was to sign a publishing contract and wait fo my check to turn up.

The point here is that not only have a monetized my blog in an unusual way by “selling” my articles but of course I will now have my name and website mentioned in a book which will not only mean free marketing for my site for years to come but additionally it’ll be easier for me to approach publishers in the future with my own book ideas as I’m already “published”.

Take Home Points

1) There are more ways to make money from your website than just from Adsense or affiliate links. A high quality site that has been well marketed can earn money in all sorts of “hidden” ways if only you keep plugging away over the long term. Oppotunities can come out of the blue when you’re really striving to produce the best content possible.

2) I accepted a minimal fee in exchange for the use of my content because to me money is only a tiny part of the value I am receiving from this deal. How can you utilize this in your business by offering value other than money to your readers, customers and business partners? What will make them take action?

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