LifestyleDesignUnleashed

photo credit: notsogoodphotography

Today I want to share a tip with you that I have found to be extremely useful over the years to take an existing website and rapidly ramp up traffic and/or profits from it. And that is what I call the “easy wins” principle – sometimes known as the “low hanging fruit”.

The idea is this. You start a website. You create content. You build links and start to generate traffic from the search engines. Hopefully within a few months you have a reasonable amount of traffic and some sales coming in. Maybe you even hit the number one spot for the main keyword you’re targeting.

What I like to do every few weeks with my existing websites is to take some time with the computer turned off to do some “blue sky thinking” about each website. I consider the results I’m getting at the moment – the visitor numbers, the type of visitor, what pages are getting the most interest, what keywords people are finding my site for and use these pieces of information to look for “easy wins” – that is the simplest possible ways to capitalize on my existing sites and take them to the next level.

Here’s just one example. On many of my WordPress-based sites I use a free plugin called Search Meter which keeps track of any keywords that visitors type into the search box on my websites.

It’s quite common to look through the results for the last few weeks and see that there are a number of popular, common searches that I simply don’t have any content on. These people are essentially pointing the way towards content they’d like to see so if a certain phrase gets searched for regularly I will create some content specifically on that topic.

It’s an easy win. We know people are interested in that subject, so why not give them what they want?

Another idea might be finding a similar keyword phrase to what you rank for already so you can start to focus your attention on getting a good ranking for that phrase. The result, assuming you stay top for your first phrase, will be a significant increase in traffic and assuming your keywords are similar this can be very easy to achieve.

For example if you’re ranking well for the phrase “cheap iphone 4 cases” then with a little link building you could probably also rank highly for “budget iphone 4 cases”.

Looking at the keywords that people are finding you for in the search engines (using your website analytics) will often turn up a range of phrases people are typing into the search engines and finding your website for. Try typing in these searches yourself to see where you rank and if you’re in the top 10-20 results, a little bit of effort should easily push you up the rankings further, quickly building additional traffic to your site.

If you have an existing website that you’re trying to turn into a lifestyle business why not take the time this week to examine the results you’re getting and look for those “easy wins” that can lead to significant improvements in the results you see?

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