LifestyleDesignUnleashed

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Finding affiliates is one of the “silver bullets” to online success if you sell any kind of product. Yet for every successful product being promoted by an army of affiliates from every corner of the web sending consistent, reliable traffic to the product-owners site there are hundreds more that struggle to ever find more than a handful of affiliates.

Over the decade or so that I have been online I have launched dozens of products including ebooks, physical courses and software applications and have received literally hundreds of thousands of free visitors (and plenty of sales) from my network of affiliates.

In this article I’d like to discuss some of the most successful tips for finding affiliates that I have used to not just rapidly sign up a healthy number of affiliates but additionally to sign up the right kind of affiliates – targeted affiliates that can send you considerable numbers of ready-to-buy leads. After all, what’s the point in finding affiliates if they send no traffic or visitors who aren’t ready to spend some money on your product?

Finding Affiliates With Complimentary Products

One of the most powerful ways of finding affiliates is to look for people who sell products that are closely-related to yours but aren’t in direct competition.

For example if you have written an ebook on making money from blogs using affiliate marketing you could quickly find a list of other ebooks about blogging or affiliate marketing.

Assuming these related ebooks are selling even just a small number of copies each week then these website owners are attracting exactly the kind of people who would be interested in buying your ebook. What’s more they’ll also be consistently building a mailing list of these prospects and customers so they can contact them again and again with promotions for similar products.

This is arguably the single best technique of all for finding affiliates because the traffic these sites receive is simply so targeted that not only will the website owner often be very interested in checking out your product and recommending it to his or her list if they like it, but additionally due to the relevance of your product to their visitors you will often see a very high sign-up rate for your offer if they decide to promote it.

Finding Affiliates With Active Blogs

Somewhat less effective than finding the owners of existing related products is the technique of finding affiliates who run active, high traffic blogs on a topic related to your product.

In the case of our affiliate marketing ebook we might look for blogs about affiliate marketing, residual income, blogging or even more broadly simply about how to make money online. There are thousands of blogs on these topics receiving crazy amounts of traffic and so a promotion on a few of these sites can rapidly send plenty of sales your way.

The reason why this technique is a slightly less effective way for finding affiliates is firstly that a large proportion of the traffic these sites receive will simply be freebie seekers looking for free information rather than proven buyers who are willing to pull out their credit card and actually purchase something. Also due to the broad niche of making money online only a portion of each blog’s readers might be specifically interested in making money from affiliate marketing.

So while there is a lot of traffic available you will typically see a far lower clickthrough rate on any affiliate links pointing to your website and those visitors you get will in general be less likely to spend money with you.

Equally this is still a valid way of finding affiliates and getting featured on a number of related blogs over a short space of time can really help to boost your visibility and even encourage other affiliates to come and promote your product.

Finding Affiliates With Large Lists

A year or two ago I was preparing to release a new product and spent quite a bit of time finding affiliates who had mailing lists of people who would be interested in my product. Just one single mailing from a single affiliate sent just over 1000 unique visitors to my website in a 12 hour period, built a mailing list of my own of around 200 interested prospects and sold a large number of products.

I knew this affiliate had said they were going to mail their list about my product but I didn’t know exactly when. I was sitting in my living room a few days after they confirmed their participation when my computer literally started to go crazy. A was getting someone new signing up for my newsletter every 30 seconds and my screen was lighting up as hundreds of people poured into my site and started to buy. I’ve genuinely never seen anything like it before.

So finding affiliates with mailing lists of prospects interested in products like yours can be an incredibly powerful (and rapid) way to explode your sales. Even just a single email from a single affiliate with a decent-sized list can literally send a truckload of leads and sales your way.

What To Do After Finding Affiliates For Your Product

Of course finding affiliates is only part of the puzzle. Once you have your list of prospects the other half of the equation is figuring out how to contact them and what to say in order to encourage them to become an affiliate of yours and start actively promoting your product. Incase you’re interested I have a whole ebook on the subject of finding affiliates, contacting affiliates and building sales through joint ventures which you can read more about at Get More Affiliates.

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